This study by Factual Consulting explores the innovative concept of micro-incentives for public transport.
Micro-incentives are tailor-made reward schemes designed based on flexible and dynamic criteria to maximise the impact of subsidies in achieving financial and societal goals. These criteria could include promoting specific transport modes at dedicated times, days, routes, or for designated user categories.
The analysis highlights the potential of micro-incentives to improve public transport ridership and achieve broader sustainability goals. It also explores practical solutions for transport authorities to implement micro-incentives.
EIT Urban Mobility is a partner of this study, together with Carnet, Tartu, Transport & Mobility Leuven, Hasselt, Karos Mobility, Meep, Dott, and Fairtiq.
