Mobility Talks episode 14: Multimodal digital mobility services

Multimodal digital mobility services make shared mobility more accessible to users by bundling different modes and mobility providers in a single booking experience. Rolling out such services across European cities has the potential to significantly increase the attractiveness of shared mobility services – from public transport to micromobility - so they can compete with private car ownership. Yet implementing multimodal digital mobility services is often a slow and complex process, involving various public and private sector actors.

This edition of Mobility Talks will focus on the building blocks for the development and deployment of multimodal digital mobility services, such as Mobility-as-a-Service applications. Cooperation between different layers of the mobility ecosystem will be central to the discussions. Attendees will get the chance to hear the perspectives from the local to the European level and ask speakers their recommendations to enable smoother and more user-friendly multimodal mobility.

Meet our speakers

A Finnish national, Mr Hedberg holds an MBA/Economics degree from the Turku School of Economics in Turku, Finland and a post-graduate diploma from the School of International Relations of the University of Amsterdam in the Netherlands.

Mr Hedberg pursued his career as a Member of the Cabinet of Commissioner Liikanen (Enterprise policy and Information society) and thereafter of the Cabinet of Commissioner Rehn (Enlargement policy). In 2007, he became the Deputy Head of the Cabinet of Commissioner Kuneva (Consumer policy). In 2009, he joined DG Enlargement as the Head of Unit responsible for relations with the former Yugoslav Republic of Macedonia. In 2012, he took up the post of Head of Unit dealing with Land Transport Policy in the Commission’s Directorate General for Mobility and Transport (DG MOVE).

From 2014 to 2019 he was the Deputy Head of Commissioner Bieńkowska's Cabinet (Internal Market, Industry, Entrepreneurship and SMEs). In 2019, he returned to DG MOVE as the Head of Unit responsible Policy co-ordination and Inter-institutional Relations. In 2021, he was appointed Head of Unit for Sustainable & Intelligent Transport.

With years of experience in the area of Transport, Mobility and Urban Planning, right now the Head of the Unit of Coordination of the Public Transport in the Municipality of Braga, with responsibility for the coordination of the “Traffic Management and Data Center” and the of the “Intermodal Terminal” of Braga. Until 2021, Senior Technician in the Mobility Division of the Municipality of Braga, with responsibilities in the creation and development of the Braga “Municipal Transport Authority” and development of European proposals and projects in the scope of Sustainable Urban Mobility and innovation.

She deals with multimodality for passengers, the implementation of the MMTIS Delegated Regulation and the new initiative on Multimodal Digital Mobility Services. Previous to that she has been working in the European Parliament, in different capacities, in the field of transport and energy.

Alexandre Santacreu, has 15 years of experience developing policies for urban mobility in Transport for London and the OECD’s International Transport Forum, amongst others. He is known for orchestrating international research on micro-mobility, active travel, big data and artificial intelligence. Since 2022, he is the Secretary General of EMTA, the association that represents 31 Metropolitan Transport Authorities in Europe. Alexandre graduated with a Master of Science in Civil Engineering from University of Lyon, France and another in Transport from Imperial College London, UK.

He holds a double degree as a Telecommunications Engineer from the Polytechnic University of Catalonia (UPC) and Telecom Paris, and Master in Marketing Management from EADA Business School. He has a technological background in satellite navigation obtained through work experiences at the European Space Agency (ESA), the Aerospace Technology Centre (CTAE), and the European GNSS Agency (EUSPA), which has been complemented in recent years with different innovation management roles in the mobility sector, most relevant being its co-funded consultancy firm FACTUAL. He has been selected by the European Commission as expert reviewer of a number of Horizon 2020, Shift2Rail, and CEF projects.

https://youtu.be/_5xH7rhmrk0