IMMENSE

IMMENSE proposes the creation of a Transport Demand Management (TDM) tool which is able to dynamically influence traffic demand on road and parking ecosystems depending on congestion levels. By using a dynamic rate system with game design elements or “gamification” (such as automatically rewarding users with points for reducing travel time along congested routes if they choose an alternative one), the IMMENSE solution discourages users to access congested roads and parking areas at times where high demand occurs. This way, pollution and congestion levels will be reduced when it is most needed, also improving safety and helping the quality of life in surrounding areas. Moreover, users who access cities by more sustainable modes will get rewarded with discounts on active and greener solutions.

Two project pilots are being run in cities chosen for their differing sizes and consolidation levels of TDM schemes including Low Emission Zones (LEZ) and vehicle access regulations. Esplugues de Llobregat has around 50,000 inhabitants and an implemented LEZ together with the neighbouring city of Barcelona, but lacks charging regulations. Munich has a population of 1,5 million as well as a LEZ with a city ring connection but lacks accurate enforcement systems and charging regulations.